1. Purpose
This Acceptable Use Policy (Policy) sets out the rules for using LeadRadar and the leads it provides. It forms part of, and is incorporated into, the Terms of Service. LeadRadar is operated by Angus Lewington trading as Alien Web Design, ABN 32 385 519 280, a sole trader. By using the Service you agree to this Policy. A breach of this Policy is a breach of the Terms and may lead to suspension or termination.
LeadRadar gives you a signal and a business's publicly available contact details. What you do next — how, when, and whether you contact that business — is entirely your decision and your legal responsibility.
2. Your outreach, your responsibility
LeadRadar does not send any marketing message on your behalf and is not the sender of your outreach. You are the sender. You alone are responsible for ensuring every call, email, SMS, or other message you send complies with all applicable Australian laws — including the Spam Act 2003 (Cth) and the Do Not Call Register Act 2006 (Cth) — and with the laws of any other place you contact.
You must satisfy yourself that you have a lawful basis to contact each business and to use the method you choose. If you are unsure whether a particular message or call is permitted, obtain your own legal advice before sending it. The presence of a business in your LeadRadar feed is not, and must not be treated as, consent to be contacted or evidence that contact is lawful.
3. Email & SMS outreach — Spam Act 2003 (Cth)
The Spam Act 2003 (Cth) regulates commercial electronic messages (including email, SMS, and instant messaging) sent to Australian addresses. When you send any commercial electronic message to a business or person in a lead, you are the sender and the Spam Act obligations fall on you. In particular, you must:
- Consent — only send where you have consent. Consent may be express (the recipient has clearly agreed) or, in limited cases, inferred — for example, where a business has conspicuously published a work-related electronic address without a statement that it does not want unsolicited messages, and your message is directly relevant to that person's role. You are responsible for assessing whether inferred consent genuinely applies before you send.
- Identify yourself — clearly and accurately identify who is sending the message and how the recipient can contact you, and keep that information accurate for at least 30 days.
- Unsubscribe — include a functional, low-cost, and legitimate unsubscribe facility in every commercial message, honour unsubscribe requests within 5 business days, and never send further messages after a person has opted out.
You must maintain your own records of consent and unsubscribe requests. LeadRadar does not manage, hold, or evidence consent for your outreach.
4. Telephone outreach — Do Not Call Register Act 2006 (Cth)
If you contact leads by telephone, you must comply with the Do Not Call Register Act 2006 (Cth) and the associated telemarketing standards. This means you must, among other things:
- Wash your calling lists against the Do Not Call Register and not make telemarketing calls to numbers registered on it, unless a recognised exemption or valid consent applies;
- observe the permitted calling hours and days, and the rules on caller identification and call-line information; and
- promptly stop calling any number when asked, and honour requests not to be called again.
Some numbers and some business-to-business calls may be treated differently under the Act, but assessing whether an exemption applies is your responsibility. When in doubt, wash the number and obtain consent.
5. No resale or redistribution of leads
Leads are provided to you under a personal, non-transferable licence for your own outreach for your own web design business. You must not sell, resell, sub-licence, rent, lease, syndicate, republish, share, or otherwise redistribute any lead, list, export, or part of the feed to any other person or business, and you must not incorporate lead data into any other product, dataset, directory, or service.
This restriction applies whether the redistribution is for payment or free, and whether the data is passed on in whole, in part, or in a modified or aggregated form. Sharing your account credentials to give another business access to the feed is treated as redistribution and is prohibited.
6. No scraping or bulk extraction of the feed
You may use the Service only through the interface we provide, and only to view and work the leads for your own business at normal, human volumes. You must not:
- use any robot, spider, crawler, scraper, script, or other automated means to access, copy, harvest, or bulk-export the feed or any leads, except through an official API where we expressly provide one and only within its terms;
- systematically download, cache, or store the feed to build or maintain a parallel copy of the LeadRadar database;
- circumvent, disable, or interfere with any rate limit, access control, or other technical protection; or
- place an unreasonable load on our infrastructure.
7. Handling lead data lawfully
Lead data may include personal information (for example, the details of a sole trader or a named contact). Where the Privacy Act 1988 (Cth) applies to you, you must comply with it and the Australian Privacy Principles when you handle that data. In all cases you must keep lead data secure, use it only for legitimate outreach about your services, not use it for any unrelated purpose, and delete or de-identify it when it is no longer needed for that purpose. See our Privacy Policy for how LeadRadar handles personal information.
8. Prohibited conduct
You must not use the Service or any lead to:
- send unlawful, deceptive, misleading, harassing, threatening, or abusive communications;
- misrepresent your identity, your relationship with LeadRadar, or your relationship with the business you are contacting;
- contact a business for any purpose other than offering your own legitimate web design or related services;
- breach any law, including the Spam Act 2003 (Cth), the Do Not Call Register Act 2006 (Cth), the Privacy Act 1988 (Cth), or the Australian Consumer Law;
- reverse engineer, probe, or attempt to derive our detection methodology or source data; or
- introduce malware, attempt unauthorised access, or otherwise compromise the security or integrity of the Service.
9. Consequences of breach
If you breach this Policy, we may — with or without notice, at our discretion — issue a warning, suspend or restrict your access, remove content, reclaim a territory, or terminate your subscription. Where termination or suspension is for your breach, no refund is payable. Serious or unlawful conduct may be reported to the relevant regulator (such as the Australian Communications and Media Authority or the Office of the Australian Information Commissioner) or to law enforcement. You remain responsible for any liability arising from your own conduct, including under the indemnity in the Terms.
10. Reporting & contact
If you become aware of misuse of the Service, a security issue, or a suspected breach of this Policy, please contact Angus Lewington trading as Alien Web Design (ABN 32 385 519 280) at [email protected]. General questions about acceptable use can be sent to [email protected].